Campaign Names

Imagine creating 50 QR codes. Your dashboard would be a wall of URLs — mysite.com/offer-spring-2024, mysite.com/offer-summer-2024, etc. Hard to read at a glance.

Campaign names solve this. Instead of showing raw URLs, your dashboard displays the human-friendly names you choose.

What is a Campaign Name?

A campaign name is a short, descriptive label for your QR code. Think of it as a nickname.

Examples:

• “Email Campaign — March”
• “Conference Booth A”
• “Product Launch Flyer”
• “Social Media Promo”
• “In-Store Display”

On your dashboard, you’ll see these names instead of technical URLs. Much easier to scan and understand what each code is for.

How to Set a Campaign Name

When you create a new QR code, you’ll go through the wizard. On Step 2, you’ll see a text field labeled “Campaign Name” (optional).

Just type in your name and move forward. That’s it.

Empty field? No problem. If you leave it blank, Qrius will auto-generate a name based on your QR code type and destination (like “URL QR Code” or “Business Card”). It works fine — but a custom name is way more useful.

Editing After Creation

Already created a QR code without a campaign name? You can edit it anytime:

1. Go to QR Codes in the sidebar
2. Find the code you want to rename
3. Click the edit icon (pencil) or the row itself to open details
4. Update the name field and save

You’re not changing the actual QR code or what it does — just the label you see on your dashboard.

Best Practices

Keep names short & specific:

• ✅ “Q1 Sales Flyer”
• ❌ “The big promotional campaign we talked about in the meeting on Tuesday”

Use consistent naming:

• If you’re running monthly campaigns, prefix with the month: “March — Email”, “March — Social”, etc.
• If you’re testing multiple versions, use A/B naming: “Homepage CTA v1”, “Homepage CTA v2”

Include context:

• Include the channel or medium: “Print Ad — Atlanta Times”, “Email Newsletter”, “Instagram Story”
• Add dates if the campaign is time-sensitive: “Black Friday 2024”

Why This Matters

When you’re reviewing analytics, a clear campaign name tells you instantly what you’re looking at. You can spot which campaigns drove the most scans, which ones need adjustment, and which ones were winners.

Plus, if you’re sharing dashboards or reports with your team, descriptive names make everything obvious. No one has to ask “what’s this URL for again?”

---

Next step: Ready to dive into the actual scan data? Check out Analytics Dashboard to learn how to read and interpret your QR code performance.