Analytics Dashboard
Click any QR code on your dashboard and you’ll land on its detail page. Scroll down to the Analytics section, and you’ll see four tabs of rich scan data.
Overview Tab
Section titled “Overview Tab”This is your dashboard at a glance:
- Total Scans — the all-time count for this QR code
- Unique Scans — approximate count of distinct devices (based on IP hashing)
- Daily Chart — bar graph showing scans per day (great for spotting spikes)
- Hourly Chart — breaks down today’s scans by hour (useful for real-time tracking)
The charts are interactive. Hover over a bar to see the exact count for that time period.
Use the daily chart to spot trends: Did that marketing campaign drive more scans? You’ll see a spike on launch day.
Geography Tab
Section titled “Geography Tab”Where in the world are people scanning your code?
- Countries — a ranked list of countries, sorted by scan count
- Country flags — each entry shows the flag emoji so you instantly recognize locations
- Regions — drill down within each country to see state/province breakdowns
This is perfect for:
- Verifying your QR code reached the right geographic market
- Identifying unexpected regions (maybe your code went viral somewhere unexpected!)
- A/B testing different versions across regions
Technology Tab
Section titled “Technology Tab”Who’s scanning your code? What devices and software are they using?
- Browsers — Chrome, Safari, Firefox, Edge — and the exact count for each
- Operating Systems — iOS, Android, Windows, macOS, Linux
- Devices — mobile, tablet, desktop
This helps you understand your audience. Is it mostly mobile traffic? Are iOS and Android split evenly?
Sources Tab
Section titled “Sources Tab”The referrer is where a user came from before they scanned your code. Common sources:
- Direct — they opened the QR code link directly (no referrer sent)
- Facebook, Instagram, Twitter — social media apps and websites
- Google, Bing — search engines
- Your website — referrer shows your own domain
- Email clients — Gmail, Outlook, Apple Mail (some email apps don’t send referrer)
Not all scans have a referrer. Many mobile apps don’t pass this information for privacy reasons. “Direct” is often the bulk of your traffic.
The Sources tab is handy if you’re running a multi-channel campaign. You can see which channels are driving actual QR code scans.
History & Retention
Section titled “History & Retention”Scans are unlimited on all plans. You never hit a scan quota.
But how far back the data goes depends on your plan:
| Plan | Data Retention |
|---|---|
| Free | Last 7 days |
| Starter | Last 90 days |
| Pro | Last 1 year |
| Business | Forever (unlimited) |
Older scans are automatically deleted when they fall outside the retention window. If you’re on a Free plan and need to keep data longer, upgrading to Starter, Pro, or Business will preserve your entire history immediately.
Tips for Reading the Data
Section titled “Tips for Reading the Data”- Look for patterns — spikes on certain days often correspond to marketing pushes, social posts, or email campaigns
- Compare across tabs — high mobile traffic but few scans from your website? Your QR code might be more effective on billboards than on your website
- Track over time — bookmark your favorite QR codes and check them weekly to see growth trends
- Export or screenshot — if you need to share analytics with your team, screenshots or regular check-ins work great
Pro tip: Use Campaign Names to label your QR codes with descriptive names. Instead of seeing raw URLs on your dashboard, you’ll see “Email Campaign — March” or “Conference Booth A” — much easier to track!